DIGITAL
SOLUTIONS
ABOUT ME
Smart Consulting
With over 15 years of experience in the dynamic hospitality industry, I have established myself as an expert and passionate professional. My career began in the management of hospitality facilities, culminating in my current role as an operations director at a prestigious 5-star hotel. This career trajectory has equipped me with a deep understanding of the challenges and opportunities in the hospitality sector.
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In parallel, I have cultivated a fervent passion for web marketing and website creation. This interest has translated into the development of simple, effective, and quickly implementable digital solutions. I firmly believe that, in today's digital era, every craftsman, freelancer, small or medium-sized enterprise can benefit from the immense advertising showcase that is the web. My expertise extends to providing tailor-made web marketing solutions that reflect the unique needs and vision of each client, always accompanied by my contagious enthusiasm.
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My approach is based on actively listening to clients' needs and proposing innovative and customized digital strategies aimed at enhancing your business in the online landscape. If you are looking for a reliable and competent partner to develop your digital presence, I am here to help.
Contact me, and together we will explore how to enhance your business in the digital world.
CREATE
YOUR IMAGE
A Fast and Straightforward Website
Creating a website is the foundation of everything.
Whether you have a small business or are a craftsman, whether you are a hobbyist or a professional, you will find yourself facing the need to have a website, a window of advertising with enormous, infinite potential. This will allow you to make yourself known far and wide, to reach customers who would otherwise be difficult to approach with your products or services.
Key Features of a Website:
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Loading Speed
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Readability
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Usability for All Users
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Immediate Information Accessibility
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Attractive Aesthetics
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Functionality
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Updatability
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Adaptability to Different Devices
CONSULTING
SERVICES
Expertise. Intuition. Ingenuity.
I have the knowledge and experience required to offer you a variety of customized services to meet your every need and exceed your expectations.
CREATE YOUR IMAGE
MANAGE YOUR IMAGE
Social Media Presence
ANALYZE PERFORMANCE
Detailed reports and statistics
PROMOTE
YOUR IMAGE
Targeted Web Marketing
Getting your website known is everything.
To start at the beginning and then expand, online marketing is the necessary tool to create your network of contacts.
There are various types of advertising campaigns, but all have the same starting point: studying the target audience, the so-called 'target,' that basket of people you want to address.
Once that's clear, off we go!
Marketing Strategies:
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Identifying the Right Medium
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Focusing on the Target Audience
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Planning a Periodic Budget
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Determining the Type of Campaign
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Regularly Checking Progress
MANAGE
YOUR IMAGE
Social Media Presence
You are there, always.
You have already created a website and are expanding your network of contacts through advertising on portals and social networks.
At this point, it is essential to present your services or products to as many people as possible.
You need to create interest and ensure that the famous 'word of mouth' gets going, which remains to this day the optimal way to initially develop a business.
Social Network Activities:
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Creation of a Company Page
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Development of an Editorial Plan
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Content Marketing Strategies
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Creating Interactions with Users
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Feedback from Real Customers
ANALYZE PERFORMANCE
Detailed Reports and Statistics
Monitoring progress is a constant.
All forms of targeted marketing involve spending money, on various platforms most of which are "pay per click". On this, there are many opinions (as there should be), but I have mine: if used well, it's indispensable.
Through monitoring systems, it's essential to carefully analyze the stored data and check whether the strategies adopted are the best available or if it's better to implement others.
Data Analysis:
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Analyze Statistical Reports (Web Side)
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Analyze Sales
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Verify Incurred Costs
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ROI Analysis
EXPERIENCES
Recent Significant Collaborations
VILLA ITALIA CESENATICO
Cesenatico
2019+2020+2021+2022+2023+2024+
Planning and Launch of the 4*L Boutique Hotel
In my key role in the launch of a 4*L Boutique Hotel, I combined strategy, creativity, and organizational management to turn a vision into reality. My responsibilities and achievements include:
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Website Development: Creating an elegant and functional online platform to maximize visibility and bookings.
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Pricing Strategy: Implementing a dynamic pricing model, optimizing revenue based on market and demand.
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Innovative Marketing: Launching digital and promotional marketing campaigns to enhance the hotel's profile and bookings.
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Organizational Efficiency: Coordinating internal operations to ensure exceptional service and a high-quality customer experience.
This project has represented and continues to be an exciting challenge, culminating in a significant increase in bookings and recognition for service excellence.
RELAIS VILLA AL VENTO
Figline e Incisa Valdarno
2023
Web Design and Development Specialist
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Intuitive Design: Creating a visually appealing and easy-to-navigate website.
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Technical Development: Implementing front-end and back-end solutions for optimal performance and functionality.
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SEO and Responsive Design: Optimizing for search engines and perfect display on all devices.
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Successful Projects: Developing web solutions that have led to a significant increase in traffic and engagement for clients.
Using cutting-edge technologies to deliver exceptional digital experiences.
MASSERIA CORSANO
Lecce
2021
Launch of the 5*L Farmhouse with Restaurant, Bar, and Wellness Center
Role: Business Organization and Sales & Revenue Manager
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Business Strategy: Effective coordination of restaurant, bar, and wellness center operations, ensuring high-quality service.
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Sales Management: Developing innovative sales strategies, increasing visibility and revenue.
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Revenue Optimization: Implementing revenue management tactics to maximize profitability.
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Successful Launch: Key contribution to the launch of a distinctive luxury experience, with excellent customer feedback and optimal sales performance.
Focus on exceptional customer experience and high-level business results.
HOTEL LOGGE DEI MERCANTI
&
TORRE SANTA FLORA RELAIS
Arezzo
2018+2019
Marketing and Development of Two Hospitality Facilities - Hotel Group
Focus: Marketing Strategies and Business Growth
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Branding and Identity Development: Creating and implementing targeted marketing strategies for each of the two facilities, emphasizing their uniqueness within the group.
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Integrated Marketing Plans: Managing both digital and traditional marketing campaigns to increase the visibility and appeal of the facilities.
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Performance Optimization: Analyzing market data and adapting strategies to maximize occupancy and revenue.
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Successful Launch: Active participation in the launch of the facilities, leading to a significant increase in recognition and bookings.
Executing effective marketing strategies to successfully position both facilities in the competitive hospitality market.
CONTACT ME
info@gabrielenatale.it
Tel: (+39) 349.4741852
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Do you want to advertise your business?
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Do you want to renew your website?
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Would you like to receive information?